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The free site review

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A free site review, worked

Three things I’d change on my own old site.

This is the review you get when you ask for one, done on my own previous design for quietlybuild.in. I opened it on a phone and read it the way a stranger would. These are the three changes I’d make first, in the order I’d make them.

Site
quietlybuild.in, the previous design
Read on
A phone, 390 × 844, first visit
Reviewed by
Aditya Vashistha
Date
25 September 2026

Why my own site: it is the only review I show in public. No client’s site is in it, and it is judged by the same rules as yours would be.

quietlybuild.in’s previous design, the first screen on a phone: a dark green page with gold type, two buttons in small capitals, and the first client’s site just starting under the WhatsApp bar.
The first screen, with two places marked in red.

The first ten seconds

What a stranger sees first.

A dark green page with gold type. The headline says exactly who it is for and the first paragraph gives the price, so in one screen a stranger knows what this is and what it costs. What they cannot do yet is check any of it: there is no work on the first screen.

  1. 1The work, under the WhatsApp bar
  2. 2The introductions: screen 16 of 18
  3. 3Buttons and promises in 12 px capitals
  1. 1Show the work on the first screen. The first screen is all words. The hotel’s site starts under the WhatsApp bar.
  2. 2Give the introductions a button of their own. The offer to speak to two clients is folded inside a question, 16 screens down.
  3. 3Set the buttons and promises in the reading type. The words that carry the offer are the hardest to read: 12 px spaced capitals.
The second screen of the previous design on a phone, one scroll down, under its header: the hotel’s site and the New Zealand practice’s phone, both small.

The first work a stranger can check, one scroll down

Change 1 of 3

Show the work on the first screen.

What a stranger sees
The first screen is the headline, the price, two buttons and three small promises. The first piece of work, a screenshot of the hotel’s site, starts 779 pixels down: exactly where the WhatsApp bar sits on a 390 × 844 phone. A stranger sees none of it until they scroll. When it arrives it is 313 pixels wide, with the NZ practice’s phone beside it at 107.
Why it matters
The site’s whole argument is “open them yourself”. In the first screen a stranger decides whether to keep reading, and at that moment they have only the site’s word for it. A web designer’s site is judged by the work first.
The change
Put one client’s real site, on a phone, straight under the headline, large enough to read, before the buttons. Say whose it is and give the address, so it can be opened.
The smallest version
Move the hotel’s screenshot above the two buttons and let it run the full width of the phone.
The first question on the previous design, opened, with the offer of an introduction inside the answer. One line of the answer is covered: it has since been retired.

The offer that lowers the risk most

The covered line is the previous design’s, since retired.

Change 2 of 3

Give the introductions a button of their own.

What a stranger sees
The offer to put a stranger in touch with the hotel and the New Zealand practice sits inside the answer to the first question, “Why would I send you money?”. The answer stays folded until it is tapped, on the sixteenth of eighteen screens. There is no button for it anywhere on the page.
Why it matters
Someone about to send a first payment of US$3,000, as that design asked, to a person they have never met, in another country, wants to hear it from someone like them. The site has two clients willing to say so, and puts it where a stranger reading on a phone is least likely to reach.
The change
Give it a short block of its own, straight after the work: one line saying who you will introduce them to, and one button that opens WhatsApp with the request already written. Keep the sentence in the answer as well.
The smallest version
Copy the sentence out of the answer into the paragraph under the three sites, with a link that opens WhatsApp.
The buttons and promises on the first screen of the previous design, set in small spaced capitals.

11.8 and 12 px, in a typewriter face

Change 3 of 3

Set the buttons and promises in the reading type.

What a stranger sees
Every button, label and promise on the first screen is set in small, widely spaced capitals in a typewriter face. “GET A FREE SITE REVIEW” is 11.8 px. The three promises under the buttons, “Written reply within one working day” among them, are 12 px. The paragraph above them is 18 px.
Why it matters
The words that carry the offer and the promises are the hardest to read on a phone held at arm’s length, so they are the ones most likely to be skipped. Capitals also read as form labels rather than as something to press.
The change
Set buttons, promises and labels in sentence case, in the same typeface as the paragraphs, at 16 px or more. Keep the typewriter face for the short labels that are only there to be scanned.
The smallest version
Change the button style, which is one rule in the stylesheet, and the three promises under it.

What already works

  • The headline says who it is for, in plain words: “Websites for businesses where the sale still happens on a phone call.”
  • The price is on the first screen, and it is one number: US$7,500.
  • Every client is named, and each live site can be opened.
  • The review form says what happens to what you type: nothing is sent from the page.

How I read it

I opened the site on a phone-sized screen, 390 × 844, as a first-time visitor, and read from the top without skipping, the way a stranger would. I noted where I stopped, what I could not check, and what I had to hunt for. Then I measured what I had noticed.

This is my own previous design for quietlybuild.in, built on 23 September 2026 and replaced before it went live. I read it from its build on my own machine, so that no client’s site is shown here. Everything above is true of that build.

What happened next

I made all three changes in the redesign that replaced it. On a phone, the hotel’s site now plays straight under the headline, with my notes on it. Asking my clients has its own place in “Check me before you pay”, with a link that opens WhatsApp with the request written. And every button is set in the reading type.

Your review would say what to change, not who should change it. Every change in it is one you can make yourself.

Your turn, free

Send me your website. I’ll tell you three things I’d change.

I open it on a phone and read it the way a stranger would. Usually within one working day you get the three changes I’d make first, in writing, yours to keep whether or not we ever work together. While I’m building a site I take two reviews a week; if yours has to wait, I tell you the day it will come.

  1. No brief and no budget needed.
  2. If your site is already fine, I’ll say so.
  3. No follow-up sequence. If you don’t reply, that’s the end of it.
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