Ten changes to n8n’s pricing page

Ten changes, in order

1. Split the plans by where n8n runs

   Seen in Fig. 1. Show it on the figure.self-hosted, in a hosted rowrev. 20.10

   Seen, why, try

   Seen. The four cards mix two ladders. Starter and Pro say “Hosted by n8n”. Business says “Self-hosted”, with a “Hosted by n8n?” link to a waiting list. Enterprise says both (Fig. 1, and the inset). The comparison table has a Cloud and Self-hosted switch, and its Cloud tab lists Starter, Pro and Enterprise (Fig. 4). The free Community Edition comes after the cards, under “Looking for something else?”.

   Why it matters. Read left to right, Business looks like the step up from Pro. A buyer who wants n8n to host it learns otherwise from the small print under the button, and a team that wants to self-host finds its free starting point only after the four cards.

   Try. Move the table’s Cloud and Self-hosted switch above the cards and show one ladder at a time: Starter, Pro and Enterprise on Cloud; Community, Business and Enterprise on Self-hosted. Keep the waiting list as one line on the Cloud side: “Business on n8n Cloud: join the waiting list.”

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2. Print the yearly amount beside every “billed annually” price

   Seen in Fig. 1. Show it on the figure.what will the invoice say?rev. 20.10

   Seen, why, try

   Seen. Annual billing is on when the page opens: 20€, 50€ and 667€ “/mo, billed annually” (Fig. 1, Fig. 5). The amount a yearly buyer actually pays appears nowhere on the page (Fig. 1).

   Why it matters. Nobody sets 667 as a price; it reads like a yearly figure divided by twelve. Multiply the card and you get €8,004. A buyer cannot be sure that is what the invoice will say, and the person who approves the spend will ask.

   Try. Keep the monthly figure for comparison and add the yearly one under it in smaller type, “€… a year, billed once”, for each step in the picker too. It adds a fact and takes nothing away.

3. Let the executions picker change the whole card

   Seen in Fig. 2. Show it on the figure.these lines don’t changerev. 27.10

   Seen, why, try

   Seen. Pro’s picker offers 10k or 50k executions. At 50k the price changes from 50€ to 120€, but the list below still says “Up to 50 concurrent executions” and “Up to 9,600 Assistant credits/month” (Fig. 2), the two lines it shows at 10k (the first inset). The Cloud table gives Pro’s concurrent executions as “20 / 50” (the second inset). The FAQ’s answer on Assistant credits (read on 19 October 2026, not captured) gives Pro 4,000 or 9,600 credits, by plan size.

   Why it matters. “Up to” lets a buyer on the smaller step assume the larger number. Which step gets which is written only in two tooltips in the comparison table (read on 19 October 2026, not captured): 20 concurrent executions and 4,000 credits at 10k, 50 and 9,600 at 50k. A buyer reading the card does not see them.

   Try. When the picker moves, rewrite the card’s limits for that step and drop “up to”, and do the same in the table’s Pro column. The numbers are already written; they only need to move.

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4. Put the FAQ’s sizing example next to the picker

   Seen in Fig. 3. Show it on the figure.the unit, defined hererev. 27.10

   Seen, why, try

   Seen. Every price is in workflow executions. A banner 753 px below the first price says you “only pay when a workflow runs from start to finish”. The FAQ’s question “What are executions …?” sits closed, behind a click, 7,574 px below the first price: about eight and a half screens (Fig. 3). Two questions later comes the one a buyer needs: “How can I assess how many production executions I need?” (the inset).

   Why it matters. The banner says what an execution is. The harder question is how many a team will use, and whether 10k is enough. The FAQ has a question for exactly that, but only a buyer who goes looking finds it.

   Try. One line under each picker, in my words, for example: “One execution is one full run of a workflow, however many steps it has.” Then the FAQ’s own worked example (read on 19 October 2026, not captured), and a link, “How many do I need?”, to that answer.

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5. On Business, say “self-hosted” and “card required” before the button

   Seen in Fig. 1. Show it on the figure.self-hosted, said under the buttonrev. 27.10

   Seen, why, try

   Seen. Business has the same blue “Start free trial” button as Starter and Pro. Under it, in 12 px type, it says “Self-hosted only”, where the other two say “No credit card required” (Fig. 1).

   Why it matters. The two facts that decide whether a buyer can start today, where it runs and whether it needs a card, are the smallest words on the card, and Business’s card says nothing about a card at all. The FAQ’s answer on the free trial (read on 19 October 2026, not captured) says that Business’s trial needs one.

   Try. A hosting tag at the top of the card (“Self-hosted, with a licence key”) and the trial’s terms on the button (“14‑day trial · card required”). With the first change in place, the tag comes from the switch.

6. Lead Business with what it adds, not with executions

   Seen in Fig. 2. Show it on the figure.40k at €667, beside 50k at €120rev. 20.10

   Seen, why, try

   Seen. With Pro set to 50k, the two cards side by side read “120€ … 50k” and “667€ … 40k” (Fig. 2). What sets Business apart, such as SSO and LDAP, version control with Git, multiple environments and queue mode, comes further down, in the list (Fig. 2, and the inset).

   Why it matters. The first comparison a buyer can make says Business costs more than five times as much for fewer executions. The reasons to pay it are there, but out of sight at that moment.

   Try. Put Business’s reasons where the other cards show executions (“SSO, Git, environments, your own servers”) and move its executions below them. With the first change in place this mostly goes away: Business no longer stands next to Pro.

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7. On a phone, show all four prices before the first card

   Seen in Fig. 5. Show it on the figure.one plan per screen

   Seen, why, try

   Seen. At 390 px the plans are a sideways carousel: one card on screen, 42 px of the next at the edge, and two arrows beside the billing switch. Enterprise is three taps away. On a first visit the consent panel starts 506 px down and the Starter price at 513 px, so the first screen shows no price at all (Fig. 5).

   Why it matters. A buyer on a phone cannot compare plans without moving between them, and has to deal with the panel before seeing a single figure.

   Try. A short list straight after the opening lines, one row per plan (name, price, executions, where it runs), each linking to its card. Four rows of about 40 px there end above 506 px.

8. Say what happens at the limit on Starter and Pro

   Seen in Fig. 6. Show it on the figure.Business and Enterprise only

   Seen, why, try

   Seen. The FAQ’s answer on quotas is written for Business and Enterprise: workflows keep running, overage is invoiced 45 days later, and on Business it costs 4,000 EUR for each extra 300,000 executions (Fig. 6). I found nothing on the page about what happens when Starter reaches its 2.5k executions in a month, or Pro its 10k.

   Why it matters. On a plan priced by use, “what happens when we run out?” is one of the first questions a buyer asks, and the page is silent on the two plans anyone can start without talking to sales.

   Try. One line for each Cloud plan, on the card or in the table: whether workflows stop, wait or carry on at the limit, and what that costs, if anything.

9. Write money one way, and say which currencies you bill in

   Seen in Fig. 6. Show it on the figure.a dollar contract, and no dollar price on the page

   Seen, why, try

   Seen. The cards write “20€”; the FAQ writes “4,000 EUR”. The wire-transfer answer offers two contract forms, one “for € payment” and one “for $ payment” (Fig. 6), but the page shows no dollar price and no line about currency. Seen from India on 19 October 2026, every price was in euros.

   Why it matters. A buyer in the US or the UK cannot tell from the page whether they will be charged in euros, or what a dollar contract would cost. And in English the symbol usually comes first: “€20”.

   Try. One style everywhere (“€20”, “€4,000”), and one line under the billing switch, for example: “Prices in euros. Annual Business can also be contracted in US dollars.” Word it to match the real rule.

10. Make every cell in the Cloud table say something

    Seen in Fig. 4. Show it on the figure.a cross in the top planrev. 20.10

    Seen, why, try

    Seen. On the Cloud tab, Enterprise has a cross for “Gateway credits” where Starter and Pro have ticks, and “N/A” for Assistant credits (Fig. 4). “External storage in S3” reads N/A in all three columns, and four rows read “Available in self-hosted” right across (the inset).

    Why it matters. A cross in the most expensive plan reads as something missing. A row that applies to no plan on the tab tells a Cloud buyer nothing, and makes a long table longer.

    Try. Replace the cross with what Enterprise does instead (if Enterprise brings its own keys, say so in the cell), and move rows that apply to no Cloud plan to the Self-hosted tab.

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