Ten changes to Attio’s pricing page

Ten changes, in order

1. Say what a credit buys, on the page

   Seen in Fig. 1. Show it on the figure.what does a credit buy?

   Seen, why, try

   Seen. Every plan gets an allowance: 100 to 2,500 seat credits per user a month, and 250 to 10,000 workspace credits (Custom on Enterprise). Paid plans can add packs of 5,000 to 50,000 more (Fig. 1). Nothing on the page says what one credit buys. The FAQ ends “For more details on how credits work, check out our guide” (Fig. 2). That help article has the examples: “Prep me for my next meeting” costs 10 to 20 credits on the Auto model (the inset), and a workflow step that creates or updates a record costs 1.

   Why it matters. A team choosing between Plus’s 1,500 workspace credits and Pro’s 10,000 can’t tell if either is enough without leaving the page, just when it is comparing prices.

   Try. One line under each credits row, in the article’s own numbers: “A meeting prep in Ask Attio: about 10 to 20 credits.” “A workflow step that writes a record: 1 credit.” Keep the link for the rest.

   , open it full size

2. Say in the table who spends which credits

   Seen in Fig. 1. Show it on the figure.personal or shared? The table doesn’t say

   Seen, why, try

   Seen. The rows read “per user/mo” and “per workspace/mo” (Fig. 1). Their tooltips (read on 27 October 2026, not shown here) say every seat includes monthly credits for Ask Attio, and that monthly credits are included for workspace use on AI and workflows. Only the FAQ, 5,717 px further down, says seat credits are “for each seat to use personally on Ask Attio” and workspace credits are “for anyone in the workspace” (Fig. 2).

   Why it matters. In the table they look like two allowances of the same thing. They aren’t: workflows draw only on the shared pool, so a team that plans to automate should compare the workspace row, whatever the seat row says.

   Try. Put it in the labels: “Seat credits · personal, Ask Attio only” and “Workspace credits · shared, all AI and workflows”.

3. Say what happens when credits run out

   Seen in Fig. 1. Show it on the figure.and when they run out?

   Seen, why, try

   Seen. The pricing page doesn’t say. The nearest line is the tooltip on “Add workspace credits” (Fig. 1 shows the button; the tooltip was read on 27 October 2026, not shown here), which only invites a top-up to meet workspace needs. The help article answers it for Ask Attio: seat credits go first, then workspace credits, and when both are used up a member “will no longer be able to use Ask Attio” and is told in the app (the inset).

   Why it matters. On anything metered, “what happens at zero?” is one of the first questions. For Ask Attio the answer is a calm one, a pause and a notice, and the page could use it to reassure.

   Try. One line under the credits rows, worded to the real rule, for example: “Out of seat credits? Ask Attio uses workspace credits. Out of both? It pauses until your credits renew or you add a pack.” Then the same for workflows.

   , open it full size

4. On a phone, show what the credit packs cost

   Seen in Fig. 4. Show it on the figure.no prices on a phone

   Seen, why, try

   Seen. At 390 px the table becomes a list, “Compare plans”. Under “Add workspace credits” it names Free, Plus, Pro and Enterprise, with nothing beside any of them (Fig. 4). The packs and prices the 1440 px table shows, $70 to $475 a month on Annual, aren’t on the phone page at all. The help article sends readers to this page for them (the inset).

   Why it matters. On a phone, a buyer can’t find out what more credits cost: this page doesn’t show it, and the help article sends them back here.

   Try. Under each plan, the four packs as the desktop table has them, and “Not on Free” beside Free.

   , open it full size

5. Make the FAQ agree with the table on top-ups

   Seen in Fig. 3. Show it on the figure.no packs on Free

   Seen, why, try

   Seen. The FAQ says “Every plan includes credits for you to get started, and you can always add more workspace credits as needed.” (Fig. 2). The table puts a cross against Free in all four pack rows (Fig. 3).

   Why it matters. A team on Free that reads the FAQ expects to buy more credits when it runs short, and learns otherwise just when it needs them.

   Try. “… and on Plus, Pro and Enterprise you can add more workspace credits as needed.”

6. Say how a credit pack is billed on Annual

   Seen in Fig. 3. Show it on the figure.$70/mo on Annual: paid monthly, or a year ahead?

   Seen, why, try

   Seen. The packs follow the switch above the cards: “+ 5,000/month” is $70/mo on Annual and $85/mo on Monthly, and the other three move the same way (Fig. 3). Both read “/mo”. The cards say “Per user/month, billed annually”; the packs say nothing about billing.

   Why it matters. A buyer on Annual can’t tell whether a $70 pack goes on the yearly invoice, $840 at once, or is charged each month.

   Try. Write it as the cards do. If that is the rule: “$70 a month, billed annually ($840)”.

7. Name the trial on the cards

   Seen in Fig. 5. Show it on the figure.which button is the trial?

   Seen, why, try

   Seen. The FAQ says “Attio has a 14-day trial of our Pro plan” (the inset), 6,337 px below Pro’s button. The buttons read “Start for free”, “Continue with Plus” and “Continue with Pro” (Fig. 5), and all three point to the same sign-in address, each with its own tag. The subhead says “Start today, no credit card required.”

   Why it matters. Fourteen days of Pro is the strongest reason to try it, and it isn’t on Pro’s card. A team choosing between Plus and Pro decides without it.

   Try. On Pro’s button, “Try Pro free for 14 days”, with “No credit card” under it, if that is how the trial starts. If it starts another way, say how, on the card.

   , open it full size

8. Make Free’s card say what Free is

   Seen in Fig. 5. Show it on the figure.$0 “billed annually”; “up to 3” here, “less than 3” in the FAQ

   Seen, why, try

   Seen. At $0, Free’s card reads “Per user/month, billed annually” as the page opens (Fig. 5). It allows “Up to 3 seats”. The FAQ says Free is for teams of “less than 3” (the inset).

   Why it matters. Nothing is billed on Free, so a billing line makes a free plan read like a commitment. And “up to 3” and “less than 3” differ by one person: the third teammate.

   Try. “Free for up to 3 seats” in place of the billing line, and the same words in the FAQ.

   , open it full size

9. Say on the AI rows that they use credits

   Seen in Fig. 6. Show it on the figure.a tick, limited by credits

   Seen, why, try

   Seen. “Ask Attio”, “AI agents” and “Workflows” are ticked on all four plans (Fig. 6). Their tooltips (read on 27 October 2026, not shown here) describe AI chat, AI agents and automations, and don’t mention credits. Workflows sits 1,461 px below the credits rows.

   Why it matters. A tick reads as “included”. How much is included is set by the credits rows, a screen and a half higher.

   Try. Add “Uses credits” to those three tooltips, with a link up to the credits rows.

10. Bring the startup discount up to the cards

    Seen in Fig. 6. Show it on the figure.up to 80% off, in a closed answer

    Seen, why, try

    Seen. “Do you have a startup program?” is near the foot of the FAQ, 7,227 px below the first price, and closed. Opened, it says “We offer up to 80% off for eligible startups” (Fig. 6). The Platform menu at the top and the footer link to “Startup program”, without saying what it offers. Near the cards, nothing mentions it.

    Why it matters. The headline is “From zero to IPO.” For teams at zero, the biggest price fact on the page is behind a click at its foot.

    Try. One line under the switch: “Startups: up to 80% off. See if you qualify”, linking to the programme’s page.