Ten changes to Marker.io’s pricing page

Ten changes, in order

1. Make the page and the help centre agree on scans

   Seen in Fig. 1. Show it on the figure.weekly here, monthly in help

   Seen, why, try

   Seen. Starter’s card and Team’s card both say “Weekly scanning” (Fig. 1). The compare table’s “Scan frequency” row reads Weekly, Weekly, Daily (Fig. 2). Marker.io’s help article “Plans and pricing”, read the same morning, has a table, “What each plan includes”. Its “Scheduled scans” row reads Monthly for Starter, “Monthly or weekly” for Team and “Monthly, weekly, or daily” for Business (the inset). The Agency plan splits the same way: “Weekly scanning” on its card, “Monthly scheduled scans” in its help article (read on 12 November 2026, not shown here).

   Why it matters. How often a page is scanned is one of the three things that set the monitoring tiers apart. A team that picks Starter for a weekly scan, then opens the help centre to set it up, finds a different promise. From outside I can’t tell which one is current.

   Try. Settle which is true today, and make both say it. If Starter scans weekly, correct the help table. If it scans monthly, the card and the row should say “Monthly scanning”, and weekly scans become a reason to choose Team.

   , open it full size

2. Say that the add-on’s pages are a total

   Seen in Fig. 3. Show it on the figure.100 in total, not 110

   Seen, why, try

   Seen. Move the Monitoring Add-on’s slider one stop and the panel reads “100 pages”, “On top of your plan”, “+$39/mo” (Fig. 3). The compare table calls its row “Extra pages”: “Up to 1,000 with add-on” (Fig. 2). The help article says: “A page add-on replaces your 10 included pages. For example, the 100-page add-on gives you 100 pages in total, not 110.” (the inset).

   Why it matters. “On top of your plan” is true of the price, and reads as true of the pages. A team with 105 pages to watch would buy the 100 size and expect it to be enough.

   Try. Under the number, the help article’s own words: “100 pages in total. Replaces the 10 included.” And name the table’s row for what it is, “Page add-on”.

   , open it full size

3. Say which plan the trial is, at the buttons

   Seen in Fig. 5. Show it on the figure.15 days: 2,329 px down

   Seen, why, try

   Seen. Starter and Team each carry a button, “Start free trial” (Fig. 1). Both point to the same address, app.marker.io/account/register, with nothing in it that names a plan (read, not followed). The trial’s only line on the page is in a strip under the add-on: “15-day free trial”, “No credit card required”. It sits 880 px below the buttons at 1440 px, and 2,329 px below Starter’s at 390 px (Fig. 5). The help article says more: “Try Marker.io free for 15 days on the Team plan. You can report up to 25 issues, and no credit card is required.” (the inset).

   Why it matters. Someone who presses Starter’s button expects to try Starter. By the help article they get Team, with session replay and the Jira integration that Starter doesn’t list, and a limit of 25 issues. All three are worth knowing before the first client is invited. I did not sign up, so I can’t say what the sign-up pages add.

   Try. One line under both buttons: “15 days of Team, free. Up to 25 issues. No card.” Then Starter’s button can say what it starts: “Try free, then choose Starter”.

   , open it full size

4. Let the headline say what is simple

   Seen in Fig. 4. Show it on the figure.four plans, two paid extras

   Seen, why, try

   Seen. The headline reads “Flawless websites. One simple price.” (Fig. 4). Under it are Starter, Team and Business; an Agency plan behind a tab; extra members at $4 or $6 a month each; and a page add-on in five sizes, $39 to $319 a month. All of these are the Annual prices.

   Why it matters. A reader takes “one simple price” at its word, then meets four plans and two paid extras. The page has something simple it can truly claim: guests and reporters are free and unlimited on all three plans, so a client never needs a seat.

   Try. Keep the first line and let the second say that: “Flawless websites. Your clients never need a seat.” Or keep both lines and put the claim under them: “From $39 a month. Guests and reporters are free on every plan.”

5. Put the price of one more member on the card

   Seen in Fig. 1. Show it on the figure.what a fourth member costs is in the tooltip

   Seen, why, try

   Seen. Starter’s card says “3 team members”, Team’s “15 team members” (Fig. 1). What a fourth member costs is in the tooltip on that line: “Need more? Add members anytime for $4/mo each.” (the inset). It is also in the FAQ, whose answer says “No need to upgrade.”, and in the table’s “Extra members” row, 3,008 px below the first price (Fig. 2).

   Why it matters. “3 team members” reads as a limit. A team of five sees 3 against 15 and $39 against $149. With the tooltip’s price, five members on Starter come to $47 a month ($39 + 2 × $4; the sum is mine). The page’s own FAQ wants buyers to know this. The card is where they decide.

   Try. On the card’s line: “3 team members included, then $4/mo each”. The same on Team, at $6.

   , open it full size

6. Don’t tick what the table calls “Soon”

   Seen in Fig. 2. Show it on the figure.badged “Soon”, and ticked, in one row

   Seen, why, try

   Seen. In the compare table, “Broken links” and “GEO & SEO” each carry a “Soon” badge, and a tick under all three plans (Fig. 2). The FAQ says: “Every scan checks your pages for accessibility issues against WCAG A, AA or AAA, content quality problems like typos and missing images, and broken links. GEO & SEO checks are coming soon” (the inset). So broken links are checked today by the FAQ and “Soon” by the table, and GEO & SEO are coming soon by the FAQ and ticked by the table.

   Why it matters. A tick means “you get this today”. If broken links are live, the badge undersells them. If GEO & SEO are not, the tick promises a check the FAQ says is still to come.

   Try. Take “Soon” off “Broken links” if it has shipped. On “GEO & SEO”, put “Soon” in the three cells in place of the ticks.

   , open it full size

7. Say the currency and the tax, once

   Seen in Fig. 4. Show it on the figure.US dollars? Before tax? The page doesn’t say

   Seen, why, try

   Seen. Each price carries a $ sign (Fig. 4). The page’s text at 1440 px never says “USD”, “VAT” or “tax”: I searched it. The help centre does: “All prices are in USD” in “Plans and pricing” (read on 12 November 2026, not shown here), and “Prices don’t include taxes. Taxes are calculated at checkout based on your location.” in “How billing works” (the inset). Marker.io SRL is in Brussels.

   Why it matters. A buyer in Europe has to guess whether VAT comes on top. A buyer in Canada or Singapore has to guess which dollar. Both learn the answer at checkout, when the number has already gone into a purchase request.

   Try. One line under the cards: “Prices in US dollars, before tax. Tax is added at checkout, by country.”

   , open it full size

8. Show what Annual charges, and what it saves on each price

   Seen in Fig. 4. Show it on the figure.four months on Starter, three on Team; the yearly charge isn’t shown

   Seen, why, try

   Seen. With Annual on, Starter reads “$39 /mo”, a struck-through “$59” and “per month, billed annually”, beside a badge, “Up to 4 months free” (Fig. 4). The amount charged is not on the page. The help article gives it: “Starter on yearly billing costs $468 a year.” (the inset). The saving differs from price to price. Starter saves $240 a year, just over four months of $59. Team saves $600, about three months of $199. The 100-page add-on saves $120, about two and a half months of $49 (Fig. 3). The sums are mine.

   Why it matters. On Annual the first charge is $468 or $1,788, not $39 or $149. That is the number a buyer needs for a purchase request. And among the plans and the add-on, only Starter’s saving reaches four months. Extra members reach it too: $4 against $6, and $6 against $9.

   Try. On each card: “$39 a month, billed as $468 a year”. Beside each Annual price, its own saving: “Save $240 a year”.

   , open it full size

9. Put the Agency plan’s two conditions on its card

   Seen in Fig. 6. Show it on the figure.which conditions?

   Seen, why, try

   Seen. Behind the Agencies tab, the Agency plan shows $99 /mo, a struck-through $129, a button, “Apply for the Agency plan”, and one line: “Available to eligible agencies. Conditions apply.” (Fig. 6). The button points to a help article (read, not followed from the page). The article lists the conditions: “Have fewer than 50 employees” and “Be a service-based business working with clients” (the inset).

   Why it matters. The card lists Team’s 15 members, session replay, developer tools and Jira integration at $50 a month less than Team. An agency owner wants to know in one glance whether that price is theirs. Two short conditions fit on the card.

   Try. In place of “Conditions apply”: “For agencies with fewer than 50 employees that work for clients.”

   , open it full size

10. Bring the project limits up to the cards

    Seen in Fig. 2. Show it on the figure.the project limits, said only in this row

    Seen, why, try

    Seen. Starter allows “Up to 10” projects and Team “Up to 50” (Fig. 2). As the page opens, that row is the only place the word “project” appears: it sits 3,110 px below the first price, after the FAQ. Neither card mentions projects. Three of the table’s five groups also open closed: Feedback & Collaboration, Integrations, and Security & Support, 29 of its 43 rows. Opened with “Expand all features” (read on 12 November 2026, not shown here), they hold seven rows where Team has a tick and Starter a dash, session replay and Jira among them.

    Why it matters. A team that looks after many sites is sorted by the project limit before any feature. And the closed groups hold most of what separates Starter from Team.

    Try. Add “Up to 10 projects” and “Up to 50 projects” to the cards’ first lists. Open Feedback & Collaboration as the page loads.